| Icon | Name | Key | Type | EAST / Behavioral | Tpl / Rules | Status | Actions |
|---|
| Event | Template | Channel | Language | Default | Active | Actions |
|---|
Frequency Capping
Nudges exceeding caps will be blocked with a 429 response.
Live Effectiveness Dashboard
EAST Performance Quadrant
Loading...
Behavioral Type Ranking
Loading...
Event Performance
Loading...
Collection Effectiveness Quick Reference
Behavioral science frameworks for customer engagement nudge design — based on behavioral economics methodology.
EAST Framework
4 Principles
E
Easy
- Reduce friction in processes
- Pre-fill forms & default options
- Simplify payment terms
- One-click scheduling
A
Attractive
- Visual cues & salient imagery
- Personalized content
- Reward framing & gamification
- Progress visualizations (payment bars)
S
Social
- Peer comparisons & norms
- Customer testimonials
- Regional payment stats
- Commitment to pay pledges
T
Timely
- Trigger at decision points
- Time-sensitive alerts
- Seasonal campaigns
- Pre-due date reminders
Behavioral Nudge Types
9 Types
Default Bias
Pre-set beneficial options as defaults. E.g., auto-pay enrollment, paperless billing opt-in.
Social Proof
Show what peers are doing. E.g., "87% of customers in your area pay on time."
Loss Aversion
Frame as loss prevention. E.g., "Missing payment could affect your credit score."
Commitment Device
Lock in future behavior. E.g., promise-to-pay agreements, payment plan schedules.
Framing Effect
Present info in positive/gain frames. E.g., "Save OMR 50 in late fees" vs "Avoid penalty."
Salience
Make key info visually prominent. E.g., red alerts for overdue, bold payment deadlines.
Simplification
Remove complexity & steps. E.g., one-click pay, pre-filled forms, simple payment links.
Timely Prompt
Intervene at the right moment. E.g., payment reminder 3 days before due date.
Feedback Loop
Show progress & outcomes. E.g., payment history bar, balance trend chart, loyalty points.
Collection Strategy Model
4 PillarsPayment Adherence
On-time payment rate tracking. Monitor recurring payments, auto-pay enrollment, and payment consistency.
Risk Prevention
Early warning alerts, churn prediction, proactive outreach before delinquency escalates.
Account Recovery
Promise-to-pay programs, payment plan options, settlement offers, recovery incentives.
Customer Retention
Lifecycle management: onboard, engage, retain, win-back. Loyalty rewards and upgrade offers.
Active Tests
0
Completed
0
Win Rate
--
Avg Lift
--
Revenue Impact
$0
Total Samples
0
Experiment Hub
Loading experiments...
Active Sequences
0
Total Enrolled
0
Completion Rate
0%
Drip Sequences
Loading...
Nudge AI Assistant
Powered by Azure OpenAI
Create event
Create sequence
View A/B tests
Add rule